How important is a nomination?

nomination: the act of officially suggesting someone

In our world of personal finance we extend that to:

nomination: the act of officially suggesting someone as the next in line for our personal finance assets

Many of us at have been through unfortunate situations where we inherited a personal finance asset but could do nothing about it simply because that personal finance asset did not have a nomination associated with it. That led us down the rabbit hole of intestacy (the condition of the estate of a person who dies without having in force a valid will or other binding declaration such as a nomination) and years of waiting until one almost loses interest in the personal finance asset inherited.

Each of us can definitely do better especially in today’s modern world of personal finance services available at our fingertips. Each of us can definitely do better for our loved ones and not have them running down the same rabbit hole we spoke of earlier. Have a bank account that does not have a nomination or has an outdated nomination? No problem, most internet banking services allow you to add or update a nominee in an instant.

You just need to know where such gaps exist in your personal finance landscape and you just need a nudge that points you in the right direction.

That’s where’s algorithm-driven intelligence comes into play. It nudges you in the right direction and encourages you take timely and appropriate action and be rewarded for it!

Stay tuned for our launch coming very soon!

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